| Thought Leadership |
Curated positioning + content generation: guest articles, speaker opportunities, blogs, agenda driven media roundtables, analyst relations. |
External Stakeholders |
Brand visibility and recall. |
| Strategic Communications |
Positioning, messaging, media training, crisis and vulnerability mapping, crisis communications. |
Multiple Stakeholders |
Brand salience |
| Executive Communications |
Calendarized leadership communications, multiple stakeholders, executive briefings and advisories. |
Leadership and multiple external stakeholders |
Brand salience |
| Internal Communications |
Employer branding, employee communications, branding. |
Employees |
Consistency in communications, employee engagement, acceptability. |
| Collateral creation and Brand Audits |
Communications collateral, branding audits. Perception, Impact/salience, application. |
Multiple stakeholders |
Brand integrity |
| Corporate IPR |
Creating the organizational mind to secure and retain its legacy, innovations, brand journey, archives, showcase achievements, mining organizational experience, domain knowledge, distinctiveness. |
Internal stakeholders |
Internal stakeholders, leadership. |
| Specialized Writings |
CSR, Annual, Sustainability Reports. |
Multiple stakeholders |
Multiple stakeholders |
| Communications Strategy |
Integrated digital/ new media: Websites, microsites, SEO, Social Media, Digital Marketing. Communications strategy. |
Leadership |
Multiple Stakeholders |
| Marcomm |
End-to-end services. |
Market Activation |
Multiple Stakeholders |