As business communicators and agents of the abstract value called perception, we have been in the corporate game long. We have worked hard at it and are yet not jaded. Across industries and sectors -- B2B, B2C, B2B2C -- we applied ourselves to diverse briefs in organizations with exceptionally varied cultures, values, configurations. From rigours of structured, process led multinationals, to listed and unlisted Indian companies, from clarity to high ambiguity, from most exacting leaders to matrixed reportings, we have run the course. We have launched businesses, brands, products and services. We have helped weather crisis, negotiate issues partnered in corporate brand transformations across new paradigms. In all of this the constancy of our sincerity to what we do, are entrusted with, our obsession with detail and quality, our understanding, inference and application have been teachers. As has been our eagerness to learn, to understand and to skill. We wear this lightly though. Through rigour of discipline and application, with the currency of ideas, we have done this in healthcare, core manufacturing, realty, management consulting, technology, financial services, pharmaceuticals, telecom, FMCG/direct selling, tobacco, media, creative communications.
Always astonished by the speed and the scale of ideas in action, we remain immersed in learning, in validation and in application. In our mind and in our behaviour we are a perennial start-up. Because we are this, we have a unique service-market relevance. We thrive on ideation, on feedback and are happiest to co-create. We are sharp focused, we are integrated. At the heart of what we do lie balance, quality, imagination, experience and youthful enthusiasm. We are comfortable with multiple stakeholder matrixes and dense ambiguity. We operate to complexity and to scale with ease. Our expertise lies in understanding you, devising unique and customized communications solutions which help grow your business, create/enhance your reputation capital and address issues. We are enriched by our experience yet we wear it lightly. We know not to rely on patterns of knowing, of behaviour and convention which may not work anymore. Our tonic is a constant refresh. Drawn from anchorage in our experience and knowledge, but drunk at the well-springs of everything new and all things driven by research and inference and validation.