We invest ourselves in becoming you, by being embedded in you. We are inside-out as much as we must be outside-in. This is the beginning and this is the integrity we create. We are cost efficient because we create far greater and far more enduring value than what we cost. We rest and base everything on fact, research, validation and nuance. With us you get what you see (perhaps more). We are selective about who we work with, therefore we seek challenge, transparency, opportunity for value creation and endurance. We see you not as client, but as partner. It is also true that we are not ambitious. Not in the sense ambition is commonly understood. We are not and we do not want to be a big firm, we do not wish to be exceptionally profitable, nor do we want to be everything to everyone. We are aspirational on a different domain. We work to be amongst the finest and most respected in what we do. We work to be the most trusted. And we are the most ethical. That’s what we abide by. We will remain small, we will be sharp and we will always be true. Excellence, therefore, is habit, not an act. We don’t do sales pitches, we connect with you directly. We kindle enlightened self-interest with persuasion because in everything we do, we seek to persuade positively. With integrity, with proof, with a degree of persistence. Our model is the anti-thesis of an agency because at all times and always, we cast ourselves in ‘playing you’. We see things from your prism, with your immediacies, your anxieties. This is what makes us distinct.
We deep dive into your industry/sector, business to think like you as best as we can, and not merely think for you. From business dynamics, to personas, to nuance, we invest heavily and continually in understanding you. Because we do this, and we do this with discipline and with passion, we will know you and will align with you best. We will be your trusted advisors as well as your best executors. The only other thing we wear is our integrity. The integrity of our personal worth and value. The integrity of our commitment, of our ethics. In all things, at all times we are transparent, truthful and trustworthy. Our paradigm, therefore our understanding, approach and delivery are different. We apply ourselves to the following constantly:
1. Does our work link to you entirely and totally? Does it address your current needs and does it resonate your overall business goals? Do we see what matters to you the most?
2. What are the emerging reputational risks which are likely to impact you? How can we mitigate these?
3. What do you want to be known as ? Known for?
4. What are relevant competitors, regulators, pressure groups doing?
5. How important is your employer brand to you ?
We do this to plan, to prop timely ideas and questions. This helps raise the quality and the relevance of our work. Essentially, we like to think of ourselves as your wingman. We address what you want, with our thought and with impact. We get you to destination. Along the way we help you filter and re-filter what you want to achieve. We take you to your objective while negotiating the abstract fields of perception with your singular signatures across the spectrum of salience.